IMATS London 2018

The home and haven for every make-up artist, make up lover and appreciator of all things creative, the IMATS harbours it all!

The International Make-Up Artist Trade Show, better known as IMATS, is the largest celebration of make-up artistry. Hundred and thousands of make-up artists, make up lovers, exhibitors and enthusiasts flock together, from all over, as the four-day event allows Industry  all come to discuss, display and collect the best the industry has to offer. 

Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. 

IMATS also features a Make-up Museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.

This year was no different with a vast range of Master Classes, Talks and Workshops on, along with live demos happening across the entire event. To name a few, the range included:

*Lighting for Makeup Artists101© workshop, by two-time Emmy-nominated make-up artist Sara Seidman Vance. 

*Kat Von D Masterclass: Behind The Veil, with Kat Von D Beauty’s bridal expert Tara Buenrostro. 

*Masterclass: Art and Make Up in Fashion, with Lan Nguyen-Greali.

*The Muagrapher Experience with Roque Cozzette and Fidel Gonzales.

*Surreal Make Up Illusions with Mimi Choi.

*Darkest Hour Discussion with prosthetic make-up supervisor David Malinowski.

*Punk Beauty Demo by Emily Clayton.

*Celebrity Glow Up with Danny Defreitas.

We were were fortunate enough to speak to both Dean Rudd, Director of Artistry Mac Makeup and Terry Barber, Director of Makeup Artistry Mac Makeup, who shared the journey into the industry, their thoughts on current make up trends and much more. 

An inspirational, aspiring and humble lady, we spoke to Mimi Choi on how she decided to change careers from Education to Arts, her thoughts on overcoming fear and her personal Make Up tips and tricks. 

We also caught up with Zukreat Nazar, Celebrity Make-Up Artist, who spoke about what being at IMATS London meant to her, her story and journey from working on Make Up Counters to becoming a YouTube Sensation and then launching her own Make Up range!

We would also like to thank all those who have provided us with a "Review Goody Bag." We look forward to put your products to test and seeing if they are true to their word:

Nic and Kate: Peaches and Cream

https://www.fabulousmakeup.co.uk

Zukreat Nazar: Artist of Makeup

https://artistofmakeup.com

Miri and Yoni: Donna Belle 

http://donnabella.co.uk

Liberty: RLG Cosmetics 

https://uk.rlgcosmetics.com

Watch their interviews, where they share their personal journey into the industry, talk about what they have planned for the future and their thoughts on the current fashion trends, on our Facebook page: https://www.facebook.com/FabAsiamagazine

Written by:

Sheena Sedani