IMATS London 2018

The home and haven for every make-up artist, make up lover and appreciator of all things creative, the IMATS harbours it all!

The International Make-Up Artist Trade Show, better known as IMATS, is the largest celebration of make-up artistry. Hundred and thousands of make-up artists, make up lovers, exhibitors and enthusiasts flock together, from all over, as the four-day event allows Industry  all come to discuss, display and collect the best the industry has to offer. 

Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. 

IMATS also features a Make-up Museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.

This year was no different with a vast range of Master Classes, Talks and Workshops on, along with live demos happening across the entire event. To name a few, the range included:

*Lighting for Makeup Artists101© workshop, by two-time Emmy-nominated make-up artist Sara Seidman Vance. 

*Kat Von D Masterclass: Behind The Veil, with Kat Von D Beauty’s bridal expert Tara Buenrostro. 

*Masterclass: Art and Make Up in Fashion, with Lan Nguyen-Greali.

*The Muagrapher Experience with Roque Cozzette and Fidel Gonzales.

*Surreal Make Up Illusions with Mimi Choi.

*Darkest Hour Discussion with prosthetic make-up supervisor David Malinowski.

*Punk Beauty Demo by Emily Clayton.

*Celebrity Glow Up with Danny Defreitas.

We were were fortunate enough to speak to both Dean Rudd, Director of Artistry Mac Makeup and Terry Barber, Director of Makeup Artistry Mac Makeup, who shared the journey into the industry, their thoughts on current make up trends and much more. 

An inspirational, aspiring and humble lady, we spoke to Mimi Choi on how she decided to change careers from Education to Arts, her thoughts on overcoming fear and her personal Make Up tips and tricks. 

We also caught up with Zukreat Nazar, Celebrity Make-Up Artist, who spoke about what being at IMATS London meant to her, her story and journey from working on Make Up Counters to becoming a YouTube Sensation and then launching her own Make Up range!

We would also like to thank all those who have provided us with a "Review Goody Bag." We look forward to put your products to test and seeing if they are true to their word:

Nic and Kate: Peaches and Cream

https://www.fabulousmakeup.co.uk

Zukreat Nazar: Artist of Makeup

https://artistofmakeup.com

Miri and Yoni: Donna Belle 

http://donnabella.co.uk

Liberty: RLG Cosmetics 

https://uk.rlgcosmetics.com

Watch their interviews, where they share their personal journey into the industry, talk about what they have planned for the future and their thoughts on the current fashion trends, on our Facebook page: https://www.facebook.com/FabAsiamagazine

Written by:

Sheena Sedani

IMATs London 2018: Say ‘I Do’ to the Return of the International Make-Up Artist Trade Show (IMATS) to Olympia London: May 17th-20th 2018

Say ‘I Do’ to the Return of the International Make-Up Artist Trade Show (IMATS) to Olympia London: May 17th-20th 2018

"Education and versatility are key to a career in make-up artistry, and IMATS London provides that in abundance." 

Dynamitez are extremely excited to be invited to IMATS London 2018, the annual International Make‐Up Artists Trade Show, which is almost upon us and this year’s event is to be the biggest and best yet!

Michael Key, is an Emmy Award-winning Make Up Artist, whose credits include much of the Star Trek franchise, (The Next Generation, Deep Space Nine, Voyager), along with Jingle All the Way, How the Grinch Stole Christmas, Coneheads, to name a few. In 1996, Key started the Make-Up Artist Magazine and the International Make-Up Artist Trade Show, (IMATS), in 1997 to connect Make-Up Artists worldwide, providing them with resources, networking opportunities and inspiration.

Established in 2002, IMATS London gives you the tools you need to grow as an Artist in theater, film, TV, fashion and editorial. Classes often range from age-make-up applications and red-carpet glamour to body painting and beards. The IMATS has now grown into the make-up industry’s premier trade show, with six events staged around the world every year in London, New York, Los Angeles, Toronto, Atlanta, and Vancouver.

A professional, a student or just someone who has a pure love, passion and attachment to the world of Make Up Artistry, IMATS provides the perfect platform and  opportunity to source and sample a diverse range of products, experience demonstrations and the education from expert industry leaders. Oscar, BAFTA, and Saturn award-winning professionals can be found delivering masterclasses, such as how to perfect age-makeup applications, red-carpet glamour and body painting, while new products are often showcased and sold for the first time.

All eyes will be focused on beauty at IMATS London. Watch the royal wedding on a large TV screen; discover the latest make-up products; discuss the latest techniques; learn tips and tricks from top artists; see incredible demos; enjoy beautiful body-painting works; shop with amazing discounts; and so much more!  

Professional make-up artists and enthusiasts will get a chance to experience the excitement of this year’s IMATS London surrounded by brands such as Kat Von D Beauty, Kryolan Professional Make-up, Royal & Langnickel Brush Mfg., M.A.C. Cosmetics, Make Up For Ever, Urban Decay, NYX Professional Makeup, Nars, Bdellium Tools, Inglot and many more.  

A wealth of knowledge and experience from industry leaders will be shared with those seeking to improve their skills. Don’t miss artists such as David Malinowski, co-winner of this year’s Oscar, BAFTA and Make-up Artists & Hair Stylists Guild Award for his work on Darkest Hour; Lan Nguyen-Grealis, renowned artist, author and beauty editor of Phoenix magazine; Einat Dan, a multiple award-winning make-up artist whose work has appeared in Vogue, Elle, Posh, InStyle, Maxim, Tatler and other publications; the Kat Von D Artistry Collective, and many more amazing artists and leaders.  

International students will race to create winning looks and take home cash and prizes. Battle of the Brushes themes this year are Wildwood Warrior for beauty/fantasy and Victorian Emporium for character make-up. 

Royal & Langnickel will sponsor this year’s beauty competition.  Additional speakers to be confirmed.

Produced by Make-Up Artist magazine, IMATS is also held annually in Los Angeles; New York; London; Toronto; Vancouver, British Columbia; and Atlanta. For more IMATS and make-up industry updates, connect with IMATS on Facebook, Twitter, Instagram and YouTube.

Visit http://imats.net/2018-london/ for tickets, timing and more information.